Reminds me of a time when I looked up my hometown in an Italian travel guide. It listed the historic Plaza Hotel (home of Shakers Lounge) as a "small, central, and family-friendly hotel".
So while the concept feels like it has been done before, perhaps it's because to the budget traveller the experience is all too real. Social media may help some these days, but not always.
By BBDO Moscow
Via I Believe in Advertising
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