Men: put yourself in a woman's position

Kel shared this awesome Flikr set called "Men-Ups!" that shows guys posing in traditional pin-up girl poses:

So smart, using straight male stereotypes, too, rather than the more metro (or even extremely feminine) look of male fashion models. It heightens the sense of absurdity. This idea must have been used for an ad campaign by now, but my memory fails me. Anyone have an example?