If the shoe fits, **** it.

What is it with all the smut after a holiday weekend? I take one day off, and the ad blogosphere is practically swimming in pheromones.

This video, via Illegal Advertising, is for European Foot Locker stores.



It's part of a big social media outreach that includes all kinds of user-generated content. (I'll bet they get some pretty icky ones, too.)

Plus, everyone knows that women only make this face for Manolo Blahnik

The concept isn't that far off, though, as shoes have long been considered a vaginal symbol. I recall hearing an Italian proverb against women having concurrent sexual partners that translated to something like "you can't put two feet in the same shoe". You get the picture.