This video, via Illegal Advertising, is for European Foot Locker stores.
It's part of a big social media outreach that includes all kinds of user-generated content. (I'll bet they get some pretty icky ones, too.)
|Plus, everyone knows that women only make this face for Manolo Blahnik|
The concept isn't that far off, though, as shoes have long been considered a vaginal symbol. I recall hearing an Italian proverb against women having concurrent sexual partners that translated to something like "you can't put two feet in the same shoe". You get the picture.