The return of the long-copy ad?

Oh, how I missed you. But is it any surprise that it is a agency self-promo? No, none at all. Copywriters can grow up to be Creative Directors too, don't you know.

Click to enlarge and read, if you have a spare half-hour...

I'm left cold by this one, though. It seems desperate. Plus, you're not supposed to talk about. Also, while it is a defence of branding as a creator of perceived value, it would also drive a smart consumer to generic products. Why not? They're all the same anyway. Why pay the agency?

From BBDO Brazil
Via Ads of The World