Thursday, November 3, 2011

"Alibis" fragrances cover the smell of baby powder, desperation

Copyranter posted this rather clever campaign for Mavericks, a South African strip club.

From the Mavericks blog:

"Mavericks Revue Bar, Cape Town’s premier Gentlemen’s Club, is extending its entertainment brand with a range of fragrances entitled ‘Alibis’, aimed at prividing gentlemen with ‘Alibis’ for a range of day to day situations.

The fragrances, aimed primarily at men are entitled:

‘My Car Broke Down’ with the scent of fuel, burnt rubber, grease and steel
‘We Were Out Sailing’ with the scent of fresh ocean spray, sea salt, aqua and cotton rope
‘I Was Working Late’ with the scent of coffee, wool suits, cigarettes and ink

All are available exclusively to purchase at Mavericks Revue Bar in Cape Town and will retail at ZAR 295 [$36.50 USD]."
I was rather surprised that the products are actually for sale. You'd think you could achieve the same marketing effect for the club without shelling out for risky novelty product development.

I can't really complain about the sexism or ethics of these ads, because those things kind of come with the territory in this entertainment category. But I do wonder if Alibis also makes a Tide-to-go-type glitter and skid mark remover for men's clothing.


  1. Clever how? By promoting adultery and promiscuous behaviour in a country rife with HIV/Aids, rape and domestic violence. Charming!

  2. If you're a regular reader, you know my views on sexist advertising. But sometimes the adman in me has to step up and evaluate a creative strategy on its own merits.