Friday, November 18, 2011

F'd Ad Fridays: Hot little Italian number

This Fiat ad has been making the rounds of Copyranter, Adrants, etc., to a mixed reaction.

My reaction is not mixed at all. I hate it. It's offensive to both men and women, and manages to negatively (or positively, if you're a male masochist) stereotype Italians while it's at it.

Steve Hall disagrees:
"It's not offensive in an way, shape or form. It's just a true statement of fact: men are perplexed, dumbfounded and all out distracted when in the presence of a hot woman or a hot car. The ad is a dead on depiction of men and their relationship to women and cars. And that's just the way it is."
I guess I've just never felt a sexual attraction to a car. And I don't find the idea of being with a clearly insane women all that hot, either. I guess I'll be turning in my man card now. But I think this ad is stupid.

Also, the Cinquecento is a small car.

1 comment:

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