Friday, November 4, 2011

F'd ad Fridays: New dress turns invisible when you get excited

This high-tech dress by Studio Roosegaarde could bring a whole new meaning to "wardrobe malfunction".

Here's the explanation:

INTIMACY is a fashion project exploring the relation between intimacy and technology. Its high-tech garments entitled 'Intimacy White' and 'Intimacy Black' are made out of opaque smart e-foils that become increasingly transparent based on close and personal encounters with people. 
Social interactions determine the garmentsʼ level of transparency, creating a sensual play of disclosure. 
INTIMACY 2.0 features Studio Roosegaardeʼs new, wearable dresses composed of leather and smart e-foils which are perfect to wear on the red carpet. In response to the heartbeat of each person, INTIMACY 2.0 becomes more or less transparent. 
Currently Studio Roosegaarde is inviting haute couture designers to develop their own vision for the next INTIMACY. 
Specifications: 2010-2011. ʻBlackʼ and ʻWhiteʼ dresses, length 100cm, width 40 cm. Smart foils, wireless technologies, electronics, LEDs, copper and other media. 

Via Jezebel


  1. i think i like to have a bit more control of when i have a 'sensual play of disclosure.'...


  2. be a great prank ;)