Every once in a while, I see something good on Funny or Die, but the lowbrow video site definitely has a following.
That's why I found it really interesting that Nicole "Snooki" Polizzi of Jersey Shore has chosen to advertise her new perfume exclusively on the site.
With over 43,000 views so far, this video was uploaded and sponsored by Snooki's own account. It's kind of funny, if much too long, as it lampoons Calvin Klein. But the real interest I have is how successful she will be in a medium that:
- Is difficult to embed (I had to swipe source code)
- Is unviewable on iPhones and iPads (which won't play Flash)
- Is only going to be seen by a specific segment online
But perhaps that's the whole point of the brand. After all, she sure knows her target.