Is fashion advertising less facile if it lets you know it knows you know it's facile?

Long headline. But the question remains: is this "short film" for fashion magazine Jalouse, starring model Ashley Smith brilliant in its cynical self-referencing commentary by director Matthew Frost?



Or is this just another level of arrogance?

Personally, I found it entertaining. But as a Canadian, I like anyone who can laugh at themselves.

Via Illegal Advertising