Three-and-a-half-year-old consumer Lily Robinson had a question about one of UK chain store Sainsbury's store-brand food products:
Cute. But what Customer Manager Chris King wrote back should be enshrined in customer service history.
Thanks so much for your letter. I think renaming tiger bread giraffe bread is a brilliant idea — it looks much more like the blotches on a giraffe than the stripes on a tiger, doesn't it?
It is called tiger bread because the first baker who made it a looong time ago thought it looked sripey like a tiger. Maybe they were a bit silly.
I really liked reading your letter so I thought I would send you a little present. I've put a £3 gift card in with this letter. If you ask your mum or dad to take you to Sainsbury's you could use it to buy some of your own tiger bread (and maybe if mum and dad say it's OK you can get some sweeties too!) Please tell an adult to wait 48 hours before using this card.
I'm glad you wrote in to us and hope you like spending your gift card. See you in store soon.
Chris King (age 27 & 1/3)And that, my friends, is how you attract customers for life. And it didn't even involve social media. (Until now.)