Zahia Dehar made world headlines when it was discovered she was working as a call-girl to several well-known French soccer players when she was only 17.
Now 19, she has found a way to sell her body legitimately (with help from a Hong Kong investor and Karl Lagerfeld) as the "face" of a new couture lingerie line.
As you can see from the video, however, her face is not the focus of the brand.
WWD described this scene at her launch:
"Puzzled guests opened the black boxes left on their seats to discover a miniature pink chocolate rendition of Dehar’s assets, nestled in black tissue paper. Life-sized versions, rendered in metallic pink, were dotted through a pitch-dark space where waiters served Champagne after the show."Actual product design is apparently not integral to the brand, either:
"...the money poured into the show could not disguise her lack of experience. Models stood on revolving podiums in designs ranging from a black hourglass corset festooned with pink petals to a bodysuit consisting of little more than a giant pink satin bow and matching pasties. With its Manga esthetic, the collection navigated an uncomfortable line between infantile and erotic. A scantily clad Dehar emerged for the finale, flashing come-hither looks as pink petals showered down from above. "
So what exactly is she selling?
You tell me.