It's a refreshing change, actually. To promote its new line of fragrance that comes in both male and female versions, Axe has dropped the scantily-clad angels and bikini models to focus a little more on chemistry. Completely fucked-up chemistry, but at least it's less one-sided.
In both the print and TV executions, couples become instantly infatuated with each other's odour, ignoring all danger and common sense. And as these sex zombies move towards the oblivion of locking genitals (the spell only seems to work on straight people) they basically cause armageddon (and clown holocaust).
All that over a body spray.
Via Ads of The World