Friday, March 30, 2012

Coke's latest ad tactic too dirty for New Orleans #FdAdFriday

Adland put me on to a New Orleans blog called NOLAFemmes, in which Coca-Cola is accused of defacing the city's Historic French Quarter and Faubourg TremĂ© with illegally stencilled road ads.

Blogger Lunanola writes:

"It is my opinion that the City of New Orleans is being pimped out promoted at an unprecedented level (to a degree that gives rise to what could be described as “neighborhood fatigue”). Such heavy promotion rarely occurs without unintended consequences: for example, illegal, ugly, and damaging guerrilla marketing campaigns. This kind of defacement is unconscionable and must be addressed immediately...  
Stated simply, the most significant difference between historic beauty and hazardous decay is cumulative, uninterrupted neglect. The continued degradation of the historic heart of New Orleans cannot remain unaddressed, particularly if one considers that our amazing city will be in an ever-increasing spotlight while hosting the 2013 Super Bowl and celebrating its 300th Anniversary in 2018."
I like the comment by Adland's kidsleepy better:

"It doesn't take much effort to realize why the woman would be upset. But I'll just go ahead and add more reasons to the list. Like: the lines suck. There is no idea here. And the advertising is a complete wank fest. 
If law-breaking is involved don't you think it would be worth the effort to, oh, I don't know, do something creative and smart and even conceptually relevant to the media 'buy?'"
I would just add that they should leave the outlaw marketing to real activists, and go back to exploiting polar bears and Santa Claus.

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