The technology is interesting, if it actually works as intended.
|Poster before thermoactivation.|
"Breast lumps are often discovered by womens partners. As a part of communication launching Breast Unit Prague (clinique for preventing and curing breast cancer) we produced this poster targeting men in male areas. When they placed their hands on the poster a pair of breasts would appear. Headline: ‘Touch them to ensure that they don’t disappear.’"
|Ummm... what "thermoactivated" that line below the hands?|
Campaign by Leagas Delaney Prague, Czech Republic
Via I Believe in Advertising