Because, hey! Who wouldn't rather look at heavily photoshopped wannabe actresses' naked bodies rather than spending time with loved ones...
Or doing nothing at all?
Clever idea, but it makes me kind of sad for the target audience.
For Playboy's Spanish "TV" web site, by Y&R Argentina. (You wonder if they ever get any work done down there.)
Note that, once again, all creative teams assume everyone owns a Mac.
Via Ads of the World