|While checking his iPhone for a pothole-free route, he killed 4 pedestrians.|
Montreal's Taxi came up with a clever campaign called "Pothole Season" that includes a site where drivers can report the winter's ravages on their roads online, which can be avoided by using an iPhone app.
The only problem is, you aren't supposed to be using your iPhone while driving.
You are also not supposed to be drinking coffee...
Or eating donuts...
Or putting on make-up.
If you're trying to drive safely in Montreal with these folks on the road, potholes might be the least of your worries.
Via Ads of The World.
UPDATE: Taxi tells me the app has a hands-free function:
The ads are still a problem, though.