Thursday, April 19, 2012

DDB's new autoTRADER ad is awesomesauce

Okay, here's a pretty good one.

autoTRADER Canada's new ad takes a really great insight — that anyone can suddenly find they no longer love their car — and turns it into some good storytelling about some self-defined badass guys, a nuclear family, and wannabe badasses in the suburbs.

The stereotypes are played straight, without too much comedic embellishment. Nobody (except the dudes at the end) is treated with disrespect. Even the car is seen as being right for somebody.

Awesome work, DDB Canada!

Via Illegal Advertising.

1 comment:

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