Friday, April 13, 2012

Vodka: Liquid underwear remover #FdAdFriday

Sociological Images' Lisa Wade found this old Smirnoff ad on Retronaut. She writes, "The message, of course, is not that a woman who drinks the vodka will become politicized; instead, it is that Smirnoff will 'loosen her up' and facilitate seduction."

Ah, how times have changed...

The Daily Femme's Cherie wrote, "At first, I thought it was tied to some article critiquing the offensive and sexist advertisements of the 1950s and 60s but quickly realized this was nothing more than an advertisement in 2010."


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