Ummm... yeah.
Copyranter posted this mindless bit of mammary euphemism for Club Orange, an Irish orange juice brand that seems a little obsessed with squeezing round things.
That's right. Their entire brand is build around a boobies joke that isn't even funny.
Here's their Facebook:
And here is their outdoor campaign:
If great brands are built around a single-minded idea, then this one must be twice as great.
Right?
In the UK, "with/without bits" is the equivalent of "with pulp/pulp free." I think Tropicana even uses the phrase "with juicy bits." If Ireland uses the same terminology, that adds another dimension to the (admittedly flat) puns.
ReplyDeleteThanks, David. Too bad the campaign is still awful.
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