Mi piace tantissimo! This campaign by Piazza Italia, by Diaframma (Florence) will hopefully get all the PR and social media goodwill it deserves.
Instead of featuring "models" chosen just for their looks, this campaign called on the brand's role models to stand for their fashion ads.
From Signora Capri (above), who risks her life fighting the Mafia to Signore Pisacane, a soccer player who refused a bribe to fix a major game, these are people who are really worth looking up to.
Via Ads of The World