New Halfords ad heavy on nostalgia... and it works

I like this new ad, by DLKW Lowe, for Halfords. But then again, I'm a nostalgic old Gen-X dad...



From the YouTube link:

"Our story follows 4 children on a summer family trip. A boy and girl from the 1970s playing with a present day brother and sister. In a time when it's easy for children to get stuck indoors on computer games, we wanted to show how easy it is to pack up, get out and enjoy the freedom of the great outdoors, whether it be a week away camping or a cycling day trip. "

The song is "Into The Valley" (1979) by The Skids:



Awesome.