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I've worked with our national nurses' association, as well as done tons of healthcare branding, advertising and recruitment. If there's one thing I've learned, it's that nurses absolutely hate this shit.
Not only is the "sexy nurse" stereotype (who is always female) damaging to the dignity of all women, it is particularly insulting to a professional cadre who are universally loved for caring for us at some of our lowest ebbs. As one nurse once told me, "the first person and the last person who will touch you when you are alive, will probably be a nurse.
Don't you think she (or he) deserves better than this?
The campaign is for a disposable syringe company, claiming that re-use of syringes (gross) is the #2 spreader of HIV. I usually think of this in back-alley smack terms, but I suppose its possible that Indian hospitals sterilize and reuse glass ones. But is this a stretch in correlation?
Ask DDB.
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