|Here, it's Pepsi!|
Vincent just sent me this funny Pepsi ad from Quebec, in which a gang of French Canadian stereotypes attack an American tourist stereotype for daring to drink Coke.
Pepsi has long played the market in Quebec very differently than the "rest of Canada" because the soft drink has a special relationship with the province. It far outsells Coke there now, due to a its dedication to homegrown Quebec-only campaigns that celebrate their unique culture and sense of humour. This relationship is so tight and well-known that, when I was a kid, "Pepsi" was also a derogatory term for our francophone neighbours to the east and north.
The new ad is pretty funny even to this anglo. Anyone have credits?