Tuesday, May 29, 2012

"Ici, c'est Pepsi"

Here, it's Pepsi!

Vincent just sent me this funny Pepsi ad from Quebec, in which a gang of French Canadian stereotypes attack an American tourist stereotype for daring to drink Coke.



Pepsi has long played the market in Quebec very differently than the "rest of Canada" because the soft drink has a special relationship with the province. It far outsells Coke there now, due to a its dedication to homegrown Quebec-only campaigns that celebrate their unique culture and sense of humour. This relationship is so tight and well-known that, when I was a kid, "Pepsi" was also a derogatory term for our francophone neighbours to the east and north.

The new ad is pretty funny even to this anglo. Anyone have credits?

4 comments:

  1. :-) where is the "Ici, c'est Poutine!" ad? :-)

    btw, thanks for the eye opener - i did not realize how biased (i.e., specifically targeted) the ads were in quebec.

    I-)

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  2. Thats ok, they call you "rozbeef"

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  3. It is also way sweeter than Coke, and even sweeter than Pepsi in the rest of Canada. Those Quebecers sure like their sugar. (Sugary breakfast cereals like Nesquick, AlphaBits, etc. are also apparently huge.) It is indeed a distinct society.

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  4. > Those Quebecers sure like their sugar

    maple syrup on bread, soaked. that is so sweet, it makes my teeth chatter!

    I-)

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