|"You just heard 'solar" and assumed I'm some weird pickler guy"|
A new Fast Company post features this fun campaign by Heat for SunRun, a San Francisco-based provider of domestic solar power systems.
This one's the best:
By making gentle fun of environmentalists, the approach does two things well:
1) It appeals to people who are more thrifty than "crunchy", andIn other words, the ads appeal to smart people who want to live more sustainably — one way or another — and lower the barriers to trial.
2) It appeals to people who are a little crunchy, but have a healthy sense of irony
It's a refreshing attempt to normalize solar.