Knowing all of this, and as cynical as I am, I was still shocked when I saw this print campaign on Copyranter's Buzzfeed blog.
DDB New York has produced what may be the most blatant execution of McDonald's brand strategy by telling parents that even if they suck at making their kids happy, the anodyne is a quick trip to the Mc, where a few bucks worth of sugar, salt, fat and designer flavours will make it all okay.
Yeah, it's supposed to be clever and funny. No, I am not laughing. Especially in regards to the one where a little boy is abandoned in a dark soccer field because mom or dad simply forgot to pick him up:
Show some responsibility already, McDonalds and DDB. Or at least be a little more subtle in your evil manipulation of parental love. OK?