The normalization of the word "vagina" in public discourse continues with this fun campaign by Sir Richard's Condoms:
This is part of a viral campaign for their "chemical-free" condoms, which invites women to fill in this blank:
The company is encouraging sharing on Facebook, Instagram and Twitter with the hashtag #VaginaRule.
They are also dabbling, once again, in sexual politics:
Good for them! Not only for a funny and empowering campaign, but for using the word "vagina" in an anatomically correct way.
Tip via AdFreak