"Will do dishes for sext"

Sir Richard's Condoms, always a cheeky marketer, has rolled out a new app for men who can only be motivated by their loved one's T&A.

"Pretty Please," according to the Denver Egotist, "challenges the recipient to agree to complete a task before they’re granted permission to view a photo — a photo uploaded by a lover that's presumably sexy and worth doing said chore in order to unlock." It will also auto-delete the picture before the woman ends up as the next Scarlett Johansson. (Interestingly, the screen caps at the Apple App Store no longer feature the boudoir shot as seen at the top of this post.)

I know it's all in fun, however it's kind of a depressing stereotype that women use sex as currency and men are lazy slobs who are only in it for the orgasm.

I suppose the sexting could go both ways, in theory, but to be honest I doubt I could convince my spouse to take out the garbage by promising her a photo of my junk.

What won't you put in your... you-know-what? #FdAdFriday

The normalization of the word "vagina" in public discourse continues with this fun campaign by Sir Richard's Condoms:



This is part of a viral campaign for their "chemical-free" condoms, which invites women to fill in this blank:

The company is encouraging sharing on Facebook, Instagram and Twitter with the hashtag #VaginaRule.

They are also dabbling, once again, in sexual politics:

Good for them! Not only for a funny and empowering campaign, but for using the word "vagina" in an anatomically correct way.

Tip via AdFreak

Condom brand boards the "slut pride" bandwagon

It's a great idea, really. From the incident that led to Slutwalk's creation to Rush Limbaugh's recent verbal incontinence, there has been a strong will to reclaim the "slut" label foe a generation of sex-positive feminists.

Sir Richard's Condom Company knew a good meme when they saw one. This is a prophylactic producer with a cause. For every condom sold in the first world, they donate one to a free clinic in developing countries, engaging local artists and activists to brand them in culturally relevant ways.

Now, Sir Richard's has wrapped itself in the slut pride movement, launching the campaign site "Sluts Unite":

Sure, it's a money making ploy as well. But I like it, myself. Cynical or sincere, I think the only way to improve sexual health and dignity for everyone is to engage in a more natural and unashamed sex-positive dialogue.

For Sir Richard's, the front line is social media. So they have created a wide variety of avatars for people to use in the fight to make "slut" less of a dirty word:

Sure, there are people who object to this. I get it. But change should be a little unsettling.

Tip via AdRants.