Showing naked people is hardly a novel way to sell underwear. But what is interesting about this ad, for Australian brand Stonemen, is the way they practically beg the internet to make it viral.
Posting this video on Buzzfeed, their marketing team writes:
we are an australian underwear design company and this is our first video presentation.we have directed and produced this video and we are more than happy for anyone to share, embed, download...
it portrays a playful side of life while depicting open minded and free spirited youth while having a bit of fun cooling down at the end of hot summers day.
thanks to our peeps, Simon, Ange, Guy, Brooke, Cade and Rebecca for being part of this video, and a big shout out to our amazing mates for shooting and editing the video for us, cheers to David and Calum.
the sound track, "that's what you get" is the work of our special friend Lanie Lane... off her new album, "to the horses".
thanks lanie, thanks everyone, we LOVE you all.Good luck to them, I guess. But they're trying way, way too hard. And the line, "it portrays a playful side of life while depicting open minded and free spirited youth while having a bit of fun cooling down at the end of hot summers day" sounds like something a cartoon marketing douche would tell a focus group in a parody of the industry, followed by "Look, kids! We gave you tits and ass, we gave you some indy song... This shit is exactly the kind of thing you feel compelled to share with the 800 people you pretend to be friends with on Facebook. Now eat your sandwich and GTFO."