Thursday, June 7, 2012

Fashion advertising gets the parody it deserves

"period pain"

Ever notice that high fashion models in magazine editorials look like they're in excruciating pain? Between the contorted poses that exude glamour and thinness, to the absent expressions on their faces, they just don't appear to be having any fun.

 This campaign for Sweden's NK Pharmacy uses this insight brilliantly, diagnosing the models with common ailments and offering product solutions from their store. I have nothing else to add. It's a prefect print campaign by Garbergs of Stockholm.

"cold sores"

Via I Believe in Advertising

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