An industry look at social issues in advertising and media
Monday, June 18, 2012
No escape from the smell of McDonald's?
Remember the part in Fast Food Nation, where Eric Schlosser visits a top secret flavour lab? I can't help but think of it whenever I smell a familiar fast food restaurant. So, for me, this new ad from McDonald's may not have delivered the intended message
An engineered aroma persistent enough to cross the Atlantic? Mmmmm...