No, it is not a promotion for Hooters. It is an oddly-conceived Dunkin' Donuts promo on Facebook and Twitter to promote their new line of sandwiches:
This is, presumably, carefully monitored to prevent any shenanigans. But then again, who could ever find trolling potential in the idea of posting pics of yourself "sanDDwich'd between two things you love"?
So far, so good, though. Besides the fake shots, above, the actual gallery only has one entry.