Monday, June 4, 2012
ASUS make asses of themselves on Twitter
Some anonymous Twitter admin at ASUS (Taiwanese maker of, among other things, my old lemon of a netbook) forgot that while brands are like people, he was not the brand.
Yeah, I'm going to assume it was a "he".
The problem being that brands, like celebrities and politicians, are held to higher standards on social media than miscellaneous clods like you and me. When someone representing them forgets that and makes an offhand comment (such as in the Arab Spring Kenneth Cole disaster) it will be used against the brand. Pretty much forever.