Monday, June 25, 2012

Train etiquette campaign parodies are "super simple stuff"

Last week, Eric shared an image that was my first exposure to the Queensland Rail Meme:

Here's the backstory: Australia's Queensland Rail, a regional interurban rail network, launched a train etiquette campaign way back in 2011. It used the style of children's first readers to show how elementary basic courtesy really is.

You get the idea. Everyone does. Which makes the campaign ripe for parody.

Buzzfeed has collected some of the "best" of the fake posters:

Despite the silliness, this is actually good news for the client. Their brand is out there, and the courtesy conversation is viral. Good on you, Queensland Rail.


  1. I like it. Sadly enough, Sam's situation is one that we commuters into Barcelona are confronted with on a regular basis causing many to think of the inconvenience rather than than the human drama.

  2. Yeah, this campaign is going to "work", by talking to people as if they were morons. Stupid.

  3. unfortunately there are morons out there so u need to be able to reach them at their level.... the educated ppls wont need posters and videos to remind them about common courtesy, i work for QR and see morons on a daily basis the ones that gets me the most is the moron who thinks they can ride the system for free while we tax payers fund the trip..these morons just walk through the gates and we have no powers to stop them unless a police officer is on hand they just go through while many other educated ppls pay shocking ticket prices to cover this.

  4. Treat people as you would like to be treated. Karma's only a bitch if you are.

  5. It sounds like you all need to eat a bowl of prunes.

  6. Yes well there are plenty of morons in Queensland.