Thursday, August 30, 2012

Cultural differences in North American fast food burger marketing

Pulled pork on a hamburger is kind of a thing now, according to Burger Business. So it's no surprise that fast food chains are hopping on the bandwagon.

The best-known of the offerings right now is Hardee's/Carl's Jr., mostly because they advertise their products like this:

Slightly higher, in Canada, our homegrown national burger chain, Harvey's, is just... well...

Okay, they may be naively featuring the actual food as the star rather than gratuitous T&A. But this is Canada. We have our own ways of making people drool...

Yeah, that's right. We poutinized the mofo. Take THAT, America!

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