|Via Ads of The World|
This ad was created by an all-male creative team over at MacLaren McCann, Toronto.
Clever visual concept, nice art direction... but is it good advertising?
On the one hand, it is lighthearted and speaks to a third-wave type of sexy empowerment. On the other, it could be seen as demeaning the athleticism of women golfers by representing them with an object that has nothing to do with their sport, and is more about their sexuality.
Yeah, I know I'm over-thinking it. That's just what I do.
But what do you think?