Thursday, August 23, 2012
Ford to minivan drivers: "You suck"
Can anyone really tell the difference between SUVs and Minivans anymore? In 2012, Car and Driver announced the 2012 Ford C-Max as "Ford’s latest attempt at a minivan." Two years later, it's a "car" in the United States, and a "compact minivan" in Israel.
And apparently, Ford is willing to completely turn its back on the minivan market (in Israel, anyway) with this anti-SUV campaign by BBR Saatchi & Saatchi.
See the other two, totally redundant, ads in the campaign at Ads of The World.