Friday, August 17, 2012
Model sues Volvo for implying her vulva was for sale #FdAdFriday
In a Hertz promotional ad apparently written by a 12-year-old boy during an Axe-scented sleepover with his bros, "Swedish models" are offered up as if they were escorts. The ad's placement on an Australian singles' site didn't help matters.
Yeah, it's all very punny. But American model Carolyn Giles took offence at her pic being used in such a suggestive manner. (No mention of whether she minded being portrayed as Swedish.) According to Business Insider, she is suing Volvo and Hertz for $10 million for making it "appear that she may be an escort, with extreme sexual and inappropriate connotations and innuendos." Her agency, Ford Models, is also named for failing to protect her best interests.
The 30-year-old model shot a web ad for Volvo back in 2007, and the picture was reused (without compensation) on a series of Hertz ads including the Volvo/a one above.