Wednesday, August 1, 2012

Wendy's gets burned on Chick-fil-A Day

Business Insider reports that several Wendy's locations in North and South Carolina posted the message "We stand with Chick-fil-A" this morning. (It's Chick-fil-A Appreciation Day)

It was the work of one of the franchise's biggest restaurant owners, Jim Furman, CEO of Tarheel Capital.

Interestingly, Tarheel's corporate site has a Mission Statement that opens with:

We manage our business by the Golden Rule,treating others as we would like to be treated,holding ourselves to high ethical standards.

The signs weren't up for long. While Mr. Furman told regional media that the signs were changed quickly because the company "felt it was time to go back to their marketing message."

This is what Wendy's Corporate Twitter-bot had to say:

Unfortunately, when the US national debate over equal marriage is this ugly, it's hard to get the stain of intolerance off your brand — even when it isn't deserved.

Umm... guys?

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