I've written before, on more than one blog, how Chris Frantz, legendary drummer in Talking Heads and Tom Tom Club, is my social media marketing hero.
To summarize, while big brands continue to screw up the basics of building a community, Chris simply joined Facebook as himself, accepted all friend requests, and let his network build through word-of-mouth among music fans.
To quote myself:
This was no fanpage, though. It was (and is) just another down-to-earth Facebook presence where the mature rock star shares pictures of his family, his dog, classic music videos, pretty actresses — along with casual updates on Tom Tom Club‘s reunion tour and upcoming album.Well, that album is out now (at least on iTunes; vinyl launches tomorrow). And it's getting a good reception online.
The opening track is a nostalgic look at the 1970s music scene in New York City that birthed legends like The Ramones, Blondie, Television, and many more, including Talking Heads. The album cover is also a tribute to DIY punk design, from the days of those bands' street-level self promotion.
In a tradition that continues today, local indie bands and their friends paper every available surface with posters like this advertising their next gig. And that's exactly how Chris is promoting the new album.
A few days ago, he reached out to his Facebook community with a downloadable poster version of the album cover (which I love) and the message:
Hi Friends ! Download this flier and print out and post it on your favorite telephone pole or wall. Take a photo of it and tag me here. There will be prizes for our favorites!
It's just like asking your friends to help with street-level promotion, except this message is now everywhere:
It's fun, it's authentic, and it's participatory. My marketing friends, this is how it is done.