Tuesday, September 4, 2012

McDonald's goes veg

How can a hamburger chain survive in a culture where beef is taboo for 80% of the population? Easy — go vegetarian.

McDonald's India, which already has lots of meatless items on its menu, is opening a vegetarian-only location near the Golden Temple in the Sikh holy city of Amritsar in northern India. (Although some Sikh people eat meat, the consumption of it is prohibited near the temple.)

So what will they serve there? BBC says McDonald's India's signature dish in the country is the McAloo Tikki burger, which accounts for 25% of total sales. Based on the traditional snack, aloo tikki, it uses a spiced potato fritter as a patty.

McDonald's India also has a veggie burger made with a fried bread, potatoes, peas and carrot patty, and a "McSpicy Paneer" that is — literally — a cheeseburger. (The patty is all cheese.)

It ain't health food, but some of it sounds pretty good.

No comments:

Post a Comment