Showing posts with label sikh. Show all posts
Showing posts with label sikh. Show all posts

Wednesday, November 27, 2013

Gap makes love out of hate

Via HuffPo

A Gap ad, featuring American actor and jewelry designer Waris Ahluwalia, was recently defaced by some racist in the NYC subway:

Via Arsalan Iftikhar (Twitter)
Gap actually responded quite well to the notification. First, they asked to know where the defaced ad was spotted (presumably to have it fixed without delay). Then they made their support of the Sikh community even more visible, placing the ad their feature image on both Twitter and Facebook.

The response has been phenomenal. A grassroots "Thank You, Gap" campaign has sprung up on Facebook and Twitter. Mr. Ahluwalia himself posted this pic on his own account:


Love wins, this time, on the social media battlefield.

Tuesday, September 4, 2012

McDonald's goes veg



How can a hamburger chain survive in a culture where beef is taboo for 80% of the population? Easy — go vegetarian.

McDonald's India, which already has lots of meatless items on its menu, is opening a vegetarian-only location near the Golden Temple in the Sikh holy city of Amritsar in northern India. (Although some Sikh people eat meat, the consumption of it is prohibited near the temple.)

So what will they serve there? BBC says McDonald's India's signature dish in the country is the McAloo Tikki burger, which accounts for 25% of total sales. Based on the traditional snack, aloo tikki, it uses a spiced potato fritter as a patty.


McDonald's India also has a veggie burger made with a fried bread, potatoes, peas and carrot patty, and a "McSpicy Paneer" that is — literally — a cheeseburger. (The patty is all cheese.)

It ain't health food, but some of it sounds pretty good.