Wednesday, November 27, 2013

Gap makes love out of hate

Via HuffPo

A Gap ad, featuring American actor and jewelry designer Waris Ahluwalia, was recently defaced by some racist in the NYC subway:

Via Arsalan Iftikhar (Twitter)
Gap actually responded quite well to the notification. First, they asked to know where the defaced ad was spotted (presumably to have it fixed without delay). Then they made their support of the Sikh community even more visible, placing the ad their feature image on both Twitter and Facebook.

The response has been phenomenal. A grassroots "Thank You, Gap" campaign has sprung up on Facebook and Twitter. Mr. Ahluwalia himself posted this pic on his own account:

Love wins, this time, on the social media battlefield.

1 comment:

  1. Being agile in an unpredictable social landscape = #Relevance. Being real & compassionate to others = #brandaffinity.

    Nice work Gap.