And the hits keep coming. The latest salvo is a Tumblr in which users share pictures in which iconinc women have been replaced by IKEA products:
UPDATE: People have been asking me how IKEA could have handled this differently, without offending Saudi sensitivities about female modesty.
Are you listening, IKEA? This is a freebee:
For countries in which the portrayal of casually-dressed westerners is not the cultural norm, shoot your catalogues as furniture-only. This will incur a slightly higher photo shoot cost, but might have some significant savings in talent fees.
Add a disclaimer to the catalogue:
IKEA respects sensitivities towards modesty and western modes of dress in some cultures. However, we are a company that believes absolutely in sexual equality. For that reason, we have produced a catalogue for some regions that shows only product. Because we cannot, as an equal opportunity company, treat men and women differently.
Tip via Copyranter