It started with a Facebook post:
In this case, I don't really care about the authenticity of the setup. It's Bodyform's response that rules:
It's funny, it's truthful, and it even squeezes in (or rather, "out") a fart joke.
Oh yeah, and she drinks the "blue water":
Sure, it makes men look kind of dumb in a tropey kind of way. (And they missed a golden chance to make those guys actually look like they were from the '80s.) But of all the efforts that have been made to break out of the advertising clichés around feminine hygiene, this is by far my favourite.
Gotta love the Brits!
Tip via The Drum