Monday, October 1, 2012

Sex in booze marketing reaches its natural conclusion (nudity)

Censored for thumbnailing
This is difficult to take seriously:

The idea of founding our own spirit label was born in our time as barkeepers in a cocktail bar. 
Even in those days we only worked with the best spirits to achieve an optimal taste adventure. With age our experience and aspiration increased. However, we noticed quickly that it's not just the taste which makes you enjoy a drink fully. Good flavour is the basis, the conveying feeling, the highlight. Because of our great interest in the best spirits, we came across a Vodka, filtered above diamonds. A nice idea to convey the feeling. However, for us there is nothing more than the erotism of a beautiful woman. To create the perfect taste we let every single drop of our spirits run over the breasts of a special type of woman, a type we recognize in this liquor. This sensuality awakens the true character of our brands and gives them an identity, a soul, a spirit, a G-Spirit.
Click here to see the rather porny "trailer" video that introduces you to the models and their breasts.

From their Q&A:

Is it true that the whole content of the bottle run over the breasts of the model?
G-Spirits: Yes, indeed! It´s not just a marketing gag.   

I guess it depends on your definition of "gag." The company makes rum, whisky and vodka, all of which have run over a woman's bare chest.

The first G-Spirit collection is limited to 5000 bottles per variety, so 2500 liters run over the breasts of the model? 
G-Spirits: No, 2500 liters all at once are too much. We produce smaller quantities,  on demand we make new appointments with our models.

The German company doesn't seem to see any problem with the extreme sexual objectification or the odd fetishes involved in their product. Me, I don't even know where to start...

Tip via Illegal Advertising

1 comment:

  1. Well, this is Germany, so I am not surprised. In fact, I am not even shocked. After all, Germany gave us Vulva, the vaginal scent (link below). Also, the medical pin up calendar (link below). Last, but not least, the unauthorized Sprite oral sex commercial. The Germans are extremely uninhibited.