Being a product of the reproductive process, eggs are a natural fit with sexually suggestive marketing. Or are they?
Consumerist's Mary Beth Quirk implants her tongue firmly in her cheek as she writes, "So you know how like, women are sometimes referred to as 'chicks,' and then also so are baby chickens? Well someone has finally had the marketing smarts to unite the two in what is a pretty chuckle-worthy company identity. Of course that company sells eggs that are 'locally laid.' Get it?"
Yes. I do get it. If you go to this Minnesota company's site, you are treated to even more punnery:
Whether you find it clever or stupid, the good news is that the company is actually a small, sustainable, family operation. Jason Amundsen, who gave himself the title "Head Clucker" is the dad in a family of four who claims he was inspired by Michael Pollan’s Omnivore’s Dilemma and environmentalist farmer Joel Salatin.
His wife, Lucie Amundsen, calls herself "Marketing Chick" and she "promises never to use the term “Eggs-cellent” in any Locally Laid promotional material."
The puns may be brutal, but the eggs sound pretty good.