An industry look at social issues in advertising and media
Thursday, February 28, 2013
Oxfam exposes unethical chocolate in a rather messy manner
Jezebel shared this Oxfam video that parodies the way chocolate is marketed to women as sex. The reveal is kind of... shitty:
The message is there, that unethical chocolate is an urgent women's issue. But the video leaves something to be desired in concept and execution. Nonetheless, the cause is important and you can get all the sad details in their media release.