The Thai ad industry is known for being "out there", so this series by Hakuhodo is not much of a surprise. The idea of a floor so clean, it reflects corruption and nastiness is interesting and kind of fun.
Above, a politician takes graft. Below, a drug dealer has his gun ready. You can full-size versions at Ads of The World.
This last one, though, is a bad choice. Who wants their brand associated with child prostitution? Especially in a place where sex-trafficking is rampant? The reflection up her skirt is unsettling as well.
I really wish the campaign had stuck to cartoonish "bad guys". Now I just feel like I need to be cleansed, too...
Excellent idea for floor cleaning. I will also try this. Thanks for sharing. I really love new and unique ideas.
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Yes these ads must be about cleaning products nothing else.. I hope for some good cleaning ads in future.
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