It seems that scaring and shaming people just won't go out of style in social marketing, no matter how much research proves it's ineffective.
These ads are from NYC's Human Resources Administration, and they feature "with hard-hitting facts about the money and time costs of parenting, and the negative consequences of having a child before you are ready".
Think Progress points out that New York's mandatory comprehensive sex ed curriculum, as well as better teen access to contraception, have seen the teen pregnancy rate drop by 27 percent over the past decade. But they compare this campaign to abstinence-only education, "a misguided approach to sexual education that teaches adolescents to be ashamed of their bodies, rather than equipping young people with the tools they need to safeguard their health" and expect that the campaign by itself will be no more effective.
But worse, the negativity heaped on kids born to teen moms is unconscionable. Just because the statistics are there, doesn't mean you have to be so insensitive to real children and their parents.
This one, however, has the right positive message (in the headline, at least):
Why couldn't the whole campaign have taken this route?